by Pat Zaby
December 8, 2011 9:59 AM
Just because you sold them the home doesn't mean you'll be their next agent and it's not for the reason you may think. 87% of buyers are satisfied with the service they received from their real estate agent and say they'll use them again but in reality, four out of five don't.
Doing a good job is the foundation for repeat and referral business but obviously, it isn't the determining factor.
According to the Profile of Home Buyers and Sellers 2011, 61% of sellers and 50% of buyers select their agent because they had done business with them before or by direct referral. Half of buyers and almost 2/3 of sellers have this relationship with their agent.
Since most people know more than one person in real estate, they actually have a choice of whom to use in their next transaction. Our objective should be to create and maintain top of mind awareness to increase the probability of repeat and referral business.
InTouch is the automatic contact system for top of mind awareness that provides content by direct mail and social media. For less than $10 a week, InTouch will email an article to your contacts, link it along with four other articles to your Facebook and Twitter accounts and post the same article to your blog each and every week of the year -- all AUTOMATICALLY!