by Pat Zaby
August 17, 2011 10:33 AM
Imagine that you've just finalized a contract with a buyer referral. They trusted you and they were a joy to work with. It's in the title company; you're confident it will close and you're ready to move to your next qualified buyer or seller...assuming you have one.
Imagine being in an ice cream shop. You take a number and wait for your turn to be served. This procedure maximizes the store's productivity because they're moving from customer to customer without wasting time.
Creating a fully-automatic lead generation system to propel your productivitiy to the next level is no small feat. Even before you start "calling out numbers", you must have a supply of loyal contacts who will use you when they're ready to buy or sell a home.
Your contacts must think of you as their real estate professional if you expect them to "take a number." Repeat and referral business depends on maintaining top of mind awareness. The challenge is what to do for them between when they buy and sell which could be years.
The solution is to make them better homeowners by showing them how to increase their home's value, improve their equity position, maintain their home and enjoy living in it more. Helping your contacts become better homeowners addresses their interests and keeps your name on the top of their mind.
Knowing what needs to be done and doing it consistently are two different things. It's understandable with the demands that you have on your time. Sometimes, the failure to act is due to not knowing what to say or send that will be well received.
InTouch will maintain top of mind awareness for you automatically while branding you as a professional who helps them be "Better Homeowners." Each week, your contacts that are easily imported will receive an article from you. Each article and four other links per week will be posted to your Facebook and Twitter accounts. The same article can be automatically posted to your WordPress, TypePad or Blogger Blog.
InTouch couldn't be any easier or better return on your investment. Make the decision to use InTouch and you can focus your attention on serving your next customer.
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