There is a principle of business that is unquestionable which says we do business with people we know, like, and trust and who maintain "top of mind" awareness with us.
If we're out of sight, we're out of mind and possibly, soon to be out of business...at least out of their business. The challenge is to stay in touch with people who could do business with us but lower our expenses at the same time.
A simple solution is a HTML email campaign that can be individually mail merged at no cost. It looks great, delivers timely messages, and can be adjusted to fit the frequency of contacts. It maintains contact on a systematic basis and eliminates the printing and postage costs at the same time.
| Select Mailings for Year |
| Holidays (12) |
Reminders (16) |
Periodic (12) |
| New Year's |
Change Your Clock forward |
It's no secret… |
| Valentines |
Change your clock back |
I appreciate… |
| St. Patrick's |
Maintenance (4) |
Refinancing… |
| Tax Day |
Birthdays & Anniversaries (2) |
Tell everyone… |
| Mother's Day |
Fly Your Flag - Armed Forces |
To the point… |
|
Father's Day |
Fly Your Flag - Columbus Day |
Mortgage Accelerator |
| Independence Day |
Fly Your Flag - Flag Day |
Tell your friends… |
| Back to School |
Fly Your Flag – Memorial Day |
Move up… |
| Memorial Day |
Fly Your Flag – Veteran's Day |
I can help |
| Halloween |
Fly Your Flag – Labor Day |
Customer Appreciation |
| Thanksgiving |
Homestead Exemption |
Networking… |
| Christmas |
Challenge Assessment |
Rent vs. Own… |
This program would touch them up to 40 times a year which would certainly maintain your name in their awareness. If you think that is too much, scale back. Select the amount of mailings you'd feel comfortable sending. However, notice that over 2/3 of the suggested mailings don't have a commercial message but are simply acknowledging special occasions and reminders.
Create a series of recurring appointments on your calendar to remind you when to send the different mailings
- Periodic mailing recurring on the same day each month: i.e. the second Tuesday of each month.
- Each of the Holiday mailings
- Change your clocks – Spring & Fall
- Maintenance reminders
- Each of the Fly Your Flag days
- Quarterly maintenance reminders
- Homestead exemption filing deadline
- Property tax challenge deadline
Mail merging directly from the new Marketing Library 2009 makes it fast and easy. Simply select the eCard you want to send and click the Mail Merge eCard button on the toolbar.
From the wizard, you'll adjust the subject line of the email and select Filter to apply as many different Outlook categories to be included in the mailing. Click OK and your mail merge is finished.
Each person on the list will receive the mailing and it will be individually addressed to them. They'll think that you sent it specifically to them…and you did…along with the rest of the people in your mail merge.
This has to be the greatest system to stay in touch with people. It is simple, effective, looks great, and there's no postage or printing.
If you don't have the time or talent to create your own mailings, you need the new Marketing Library 2009. The eCards alone are worth the price. You'll get over 100 eCards that are ready to be sent individually or mail merged to your contacts. And like every document in the Marketing Library, you can change the eCards to fit your individual purpose.
One postcard mailing to 600 contacts would cost you more than $300 dollars. If you follow the suggestions of this article, 40 mailings to 600 contacts would cost you over $12,000! It's obvious that you'll save thousands of dollars with the Marketing Library but the real benefit is that you'll make much more than that because you're staying in touch with your customers in a way that will build your business.
Don't wait a moment longer; you're gradually losing customers who would do business with you again if you'd just stay in touch with them.
Current Users can upgrade to the NEW Marketing Library 2009 for $149; order before 3/15/09 for $100 plus shipping.
New User – Regular price for Marketing Library is $399, use coupon code "ecards" and get it for the seminar price of $299.
Get your copy today!
See the features of the new Marketing Library 2009